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Ingredient Glossary: The Power Players

We break down the key ingredients below. Whether you're curious about the science or just want to know what’s keeping you looking fresh, here’s the lowdown on what’s working behind the scenes:

ALOE VERA

Aloe Barbadenis

Aloe Vera is a skin savior, especially for men dealing with irritation from shaving or dryness. Packed with anti-inflammatory properties, it calms redness and soothes irritation while providing deep hydration without that greasy feel. Plus, it's loaded with antioxidants like vitamins C and E, helping to repair skin and fight off the signs of aging.

BENTONITE CLAY

Bentonite

Bentonite is a natural clay that works like a magnet for dirt, oil, and impurities, making it a powerhouse for deep cleansing. For men with oily or acne-prone skin, it helps absorb excess oil and unclog pores without stripping your skin dry. It’s perfect for detoxifying the skin and keeping your complexion clear and fresh after a long day.

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CHARCOAL

This ingredient draws out bacteria, toxins, dirt and oil to help balance the oil secretion in the skin, clarifying, cleansing and strengthening your skin.

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CURRY PLANT EXTRACT

Helichrysum Italicum Extract

Known as the "Everlasting Flower," Curry Plant is treasured for its powerful soothing and anti-inflammatory properties. This extract helps calm redness and irritation, strengthens the skin’s natural barrier, and promotes hydration for a balanced, healthy complexion. Ideal for sensitive or reactive skin, it also supports relaxation with its neuro-soothing benefits, leaving your skin feeling calm, comforted, and refreshed.

GLYCERIN

Aqua Glycerol

Glycerin is a hydration hero, attracting and locking in moisture to keep your skin soft, smooth, and supple. This natural humectant strengthens the skin’s barrier, helping to protect against dryness and irritation. Suitable for all skin types, glycerin ensures long-lasting hydration and leaves your skin feeling balanced and refreshed. It’s also a great scalp hydrator, soothing dryness and promoting healthier hair.

GOTU KOLA STEM CELL

Centella Asiatica Extract (Stem Cell)

Centella Asiatica, also known as "Tiger Grass," is a powerful ingredient for skin repair and regeneration. Its stem cells are particularly effective for boosting collagen production, which helps to firm the skin and reduce the appearance of fine lines. It’s a great choice for men dealing with post-shave irritation or signs of aging, as it calms inflammation, accelerates healing, and promotes smoother, more resilient skin.

KAOLIN

Kaolin

A gentle clay that removes dead skin cells without drying out the skin or causing any redness or irritation. Kaolin stimulates the skin’s cells whilst drawing out dirt, pollution, grime, and bacteria effectively from your skin. When used regularly, it will effectively brighten and tones the skin.

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NONI FRUIT STEM CELL

Morinda Citrifolia Extract (Stem Cell)

Noni, known as a Polynesian superfruit, is rich in nutrients and antioxidants that promote skin rejuvenation. Its stem cells help boost collagen, reduce inflammation, and soothe redness, supporting a balanced microbiome for healthier, more resilient skin. Perfect for addressing signs of ageing and protecting against environmental stressors, Noni enhances your skin's natural vitality and glow.

PROPANEDIOL

Propanediol

Propanediol is a plant-based ingredient that enhances hydration and improves the skin's ability to retain moisture. It helps your skincare products absorb more effectively while leaving your skin feeling smooth and refreshed. Gentle and non-irritating, Propanediol is also perfect for sensitive skin, making it a versatile addition to any routine. On the scalp, it soothes dryness and supports a healthier environment for hair growth.

RED ALGAE EXTRACT

PALMARIA PALMATA EXTRACT

Also known as Dulse, this red algae is a natural multitasker for your skin. Packed with vitamins A and B12, it helps soothe redness, reduce the look of dark circles, and support your skin’s natural glow. By boosting microcirculation, it can improve radiance and leave your complexion looking fresher and more vibrant. Perfect for tired or stressed skin, this marine ingredient brings the beauty of the ocean to your skincare routine.

SNOW MUSHROOM

Tremella Fuciformis Extract

Snow mushroom, scientifically known as Tremella fuciformis, is a natural polysaccharide-rich ingredient with exceptional hydrating properties. Snow Mushroom is native to China and is recognised as the best vegetal hyaluronic acid.

SWEET ALMOND OIL

Prunus Amygdalus Dulcis (Sweet Almond) Oil

Is abundant in Vitamins E & A, essential fatty acids, protein, potassium and zinc. It is a skincare superfood having multi-benefits including keeping your skin cells healthy, protection from UV damage, reducing acne and blackheads, moisture retention, unclogging pores and healing irritated skin.

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VITAMIN E (NATURAL)

Tocopherol

Is an antioxidant that assists in a wide variety of cellular restorations and healing support from sun damage, scars and burns and can be very helpful in a range of skin disorders and skin repair.