Introduction:

Alright, fellas—skincare isn’t rocket science, but it’s not just soap and water either. If you’re still using that same bar of soap from high school and wondering why your skin feels rougher than sandpaper or shinier than your car bonnet, it’s time to step up. We’ve got four daily steps to keep your skin looking sharp and healthy—plus a few bonus tips for those who really want to go the extra mile. Let’s get started.

Body:

1. Cleanse: Start Fresh
That bar of soap you’ve been using since high school? Time to say goodbye. Soap strips your skin of natural oils, leaving it dry and tight, and prone to irritation. It’s time to upgrade to a proper cleanser.

Our Face, Body & Balls Wash, made for The Sensitive Man, is gentle but effective, cleaning your face and body in one go. Because who has time for multiple bottles in the shower? This one’s got you covered—literally.

2. Serum: The Secret Weapon
Let’s be honest—most guys think serum sounds unnecessary. But here’s the deal: skipping this step is like trying to win a race with a flat tyre. Serums penetrate deeper into your skin than moisturiser, getting straight to the source of the 
problem and working their magic faster.

Our 99 Man Problems Facial Serum, built for The Problematic Man, is a multitasking legend. It balances your microbiome, reduces redness, smooths texture, minimises pores, and even helps with dark circles (so you’ll look like you got a full eight hours—even if you didn’t). If you want to see real results, this is the step that makes the difference. Trust us, your future face will thank you.

3. Moisturise: The All-Rounder

Think of moisturising as the step where your skin goes from "surviving" to "thriving." It’s like upgrading from a rusty old bike to a brand-new sports car—suddenly, everything runs smoother. Packed with powerful active ingredients, including plant stem cells, our moisturisers don’t just hydrate—they deliver real results.

The Hydration Facial Moisturiser for normal to dry skin:

• • Deeply hydrates and smooths.

  • Reduces fine lines and redness.

  • Brightens and balances the skin.

  • Improves texture and helps with blemishes.

  • Minimises the appearance of pores.

The Light Facial Moisturiser for normal to oily skin:

• • Soothes and brightens the skin.

  • Controls excess shine and reduces blemishes.

  • Maintains hydration while improving texture.

  • Minimises the appearance of pores.

  • Visibly reduces fine lines.

No matter your skin type, these moisturisers are the heavy hitters your routine needs.

4. SPF: Daily Armour 
Speaking of SPF, here’s the truth: sun damage is the #1 reason skin starts looking rough. A daily moisturizer with SPF is like hitting the ‘pause’ button on aging. Less sunburn, fewer wrinkles. Win-win.

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Bonus: The Extras to Elevate Your Routine

Exfoliate Like a Pro

Exfoliation isn’t a daily thing, but it’s a must for polished skin. Use our The Charcoal Buff, formulated for The Polished Man, once or twice a week. It clears out dead skin, unclogs pores, and leaves your face smooth and refreshed.

The Lux Shaving Foam

For those who shave, the Lux Shaving Foam is your secret weapon. Formulated for all skin types, especially sensitive skin, it soothes irritation, prevents redness, and ensures a smooth, close shave.

Take Care of the Whole Package

Yes, we’re talking about there. Our Prebiotic Balls Deodorant, crafted for The Ballsy Man, keeps things fresh, reduces odour, and prevents chafing. Because no one wants sweaty situations down south.

Soothe Those Hardworking Muscles

Post-gym ache? Long day? The Sports Body Balm, made for The Active Man, delivers a natural warming sensation to soothe and relax. It’s the ultimate recovery tool for hardworking muscles.

Conclusion:

And that’s it—the 4 essential daily steps to keep your skin in check, plus a few extras for the overachievers. Skincare doesn’t have to be complicated, but it does have to be consistent. Start here, stick with it, and your skin will thank you. 

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