Dustin Martin is a former professional AFL player and one of the most recognised athletes in Australia. Known for his power, precision and trademark composure under pressure, he represents the kind of performance Trademark is built on. His involvement with Trademark reflects a shared belief: that men deserve skincare that’s straightforward, effective and made with intention. Backed by science, made to perform—just like him.
Danielle and Pamela are the mother–daughter duo behind Trademark. Both are qualified cosmetic chemists with a shared vision: to raise the bar in men’s skincare. Driven by a passion for natural ingredients and backed by years of scientific expertise, they’ve created a range that’s high-performance, clinically backed and deliberately uncomplicated. Formulated by women who know skin—designed for men who expect more from it.
Trademark is advanced skincare, made for men—formulated by women who know what works. Founded by two qualified cosmetic chemists, Trademark is dedicated to transforming men’s skincare. Every formula is designed with intention—powered by clinically backed plant stem cell technology and high-performance natural actives.
We don’t believe in cluttered routines or gimmicks. Just effective, intelligent skincare that delivers results—and fits effortlessly into your life. Our range is engineered for performance and designed to slot seamlessly into a man’s routine—grounded in science, with a dry sense of humour.
This isn’t skincare slapped together with marketing buzzwords. Trademark is grounded in science, experience and a performance mindset.
As an elite athlete, Dustin Martin knows what works—on and off the field. That’s why he’s not just the face of the brand, he’s part of it. Many of our products are designed with athletes in mind, built to support performance, recovery and everyday resilience.
A household name and trusted icon, Dustin backs Trademark because he believes in the science, the simplicity and the results. So do we. Together, we’re building a brand that’s smart, effective and built to keep up.
Our Mission: To redefine men’s skincare through cutting-edge plant stem cell technology and naturally potent formulations—giving men the confidence that comes with healthy, high-performing skin.
Our Vision: To lead the future of men’s skincare globally, by combining innovation, performance and purpose—without compromise.
Plant stem cells are found in the growth zones of plants, where regeneration begins. These powerful cells can transform into any other type of plant cell, making them essential for repair and protection. When cultivated in a controlled lab environment, they produce a concentrated blend of antioxidants, peptides, amino acids and signalling molecules—far more potent than what’s found in traditional plant extracts.
Because they're grown under ideal conditions, the result is consistent, high-performance actives with clinically backed benefits. At Trademark, we use stem cells from botanicals like Centella Asiatica and Morinda Citrifolia to target signs of ageing, improve hydration, refine pores and support skin recovery.
Advanced science. Natural intelligence. Engineered for results.