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Trademark Lux Shaving Foam topped with foam beside a razor on a stone bathroom vanity
Movember — Changing the face of men's health

Your next shave can give back.

$5 from every Lux Shaving Foamsold this November goes to Movember, supporting men's mental health and suicide prevention, prostate cancer and testicular cancer.

Want to give more? Add a donation in your bag.

Biotechnology-led skincare for men

— Formulated with plant stem cells — naturally rich in exosomes, plant-derived PDRN and peptides.

Dustin Martin for Trademark Skin

DUSTIN MARTIN AND TRADEMARK SKIN

OWN IT. TRADEMARK IT.

When it comes to owning your identity, few do it better than Dustin Martin. A powerhouse on the field and a cultural icon off it, Dustin knows that real strength starts with self-respect—and that includes taking care of the skin you're in.

Trademark Skin isn’t just about looking good. It’s about feeling good. It's about reclaiming your own trademark—confidence, individuality and resilience. As someone who understands the pressures of public life, Dustin stands behind a brand that not only delivers high-performance skincare, but also supports the deeper conversation around men's mental health. Because when you feel good in your skin, you show up stronger—for yourself and for the world.

Formulated by women who know what men need, powered by cutting-edge plant stem cell technology and backed by a man who lives performance - on and off the field.

01 — Retail

Now available in selected pharmacies

Find Trademark HIM on the shelf at leading pharmacies across Australia.

TerryWhite Chemmart
Direct Chemist Outlet
Good Price Pharmacy Warehouse
Cincotta Discount Chemist
healthSAVE Pharmacy
TerryWhite Chemmart
Direct Chemist Outlet
Good Price Pharmacy Warehouse
Cincotta Discount Chemist
healthSAVE Pharmacy

02 — Featured

The Essentials

03 — The brief

Formulated for men's skin.
Not just marketed to men.

Purpose-built formulations for oil balance, hydration, visible ageing, odour defence and everyday skin performance.

Oil balanceHydrationVisible ageingOdour defenceEveryday performance

04 · ROUTINE BUILDER

Build your routine.

Four questions. One routine built from the Trademark HIM system — sized for how much (or how little) you want to do.

What is your skin doing?

Beard status

How do you train / move?

How much do you want to do?

Man shaving with a safety razor

Your routine

Answer the questions.
Get a routine engineered to your skin, beard, lifestyle and time.

3steps5steps7steps
A plant cutting cultured in a glass laboratory vessel

05 — BIOTECHNOLOGY

Plant biotechnology.
Real skin performance.

Every Trademark HIM formula is built on cultured plant biotechnology and clinically studied actives. Nothing decorative. Everything measurable.

01

Plant Stem Cells

Support the skin's natural renewal process.

02

Plant-Derived PDRN

Helps improve the appearance of texture and firmness.

03

Exosomes

Clinically studied ingredient for visible smoothing.

04

Peptides

Helps maintain elasticity and comfort.

05

Microbiome Support

Supports the skin's natural balance.

Read the science

06 — KEY ACTIVES

Five that do the work.

A shortlist of the native and cultured actives we return to in almost every HIM formulation.

Centella Asiatica Stem Cell01

Centella Asiatica Stem Cell

Skin renewal + visible firmness

Noni Stem Cell Technology02

Noni Stem Cell Technology

Microbiome balance + odour defence

Snow Mushroom03

Snow Mushroom

Deep hydration + moisture retention

Curry Plant Extract04

Curry Plant Extract

Rapid soothing + visible redness reduction

Red Algae05

Red Algae

Hydration + barrier resilience

07 — REVIEWS

4.8 · 12,400+ reviews

"The 99 Man Problems Serum has genuinely changed my skin in six weeks. I was a soap-and-water guy. Not anymore."

Jack, 34 · Sydney

"The Light Moisturiser sits under sunscreen without any pilling. Best men's product I've used, hands down."

Ollie, 41 · Melbourne

"Prebiotic Balls Deodorant actually works after training. I don't want to talk about it more than that."

Marcus, 29 · Byron

"Recovery Balm after long runs is unreal. Feels clinical without smelling like a physio clinic."

Dan, 38 · Perth

08 — @TRADEMARKHIM

From the routine.

Follow

As appeared

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09 — Newsletter

GET THE GOOD
STUFF.

Product drops, skincare advice and offers worth opening. Sign up and get 15% off your first order.

15% off your first order
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Trademark co-founders Dani and Pam in lab coats

The founders

Co-Founders & Award-Winning Cosmetic Chemists Dani and Pam

Formulated by two award-winning cosmetic chemists. Proudly made in Australia.